3/19/2023 0 Comments Review bite toothpaste bitsI had figured out (refillable containers) for everything else - my shampoo, my conditioner, my face wash. When you're on TV shows, a lot of the time you're only in a place for a few days. That's when I came up with the idea for Bite. I got my first job as a producer and I was traveling all over the place. I was 29 years old and working with 21- and 22-year-olds, but that's how I wanted to get my foot in the door. Learn more at salesforce.I got a job in TV. Up Next in Commerce is brought to you by Salesforce Commerce Cloud. To hear more about Bite and from Lindsay, listen to her episode of Up Next in Commerce. It’s showing that people care about these things and it’s going to ultimately help the movement. The plastic problem and the reason we’re in this to begin with is that the big guys have made unsustainable choices and have been caught in this race to the bottom… Even if they’re not doing it for genuine reasons, they’re doing it, and that’s keeping plastic out of landfills. For me, that’s the most exciting thing ever because we, as a small brand, can do a lot but we can’t do it all. They’re starting to launch these things specifically going after our customer. They’re starting to come out with their own toothpaste tablets. “I think one of the things that has happened really recently that people think is scary or bad, but I think is actually incredibly exciting is we’ve seen the big guys, like big pace, like get into our space. “I love basically being the thorn in the side of these big companies,” she said. But rather than get nervous about how that will impact sales, McCormick looks at it from a different perspective. In recent years some of the big-name brands that have controlled the industry have even come out with copycat products. Others have also noticed that tight customer relationship, including competitors. It’s so important to me to have that really tight relationship with them.” We have places on the site where we’re asking for their feedback. “I’m constantly going through our DMs, I’m constantly going through Instagram. “We listen to our customers, I think, obsessively,” McCormick said. And that connection is a critical reason for the success Bite has had in its growth. Only McCormick and her team know exactly what they want to say and how they want to connect with customers. “But it’s the last thing you should be outsourcing because it’s literally your brand, it’s your brand, and it’s your vision and it’s your voice.” “Any brand that’s growing right now has all of the things that you outsource….and everybody wants to outsource their creative because it takes so much freaking time,” she said. That, McCormick said, is a conscious choice and one that more businesses should consider. One of the ways that McCormick and her team get the fact to customers is through content, all of which is produced in-house. But, in the end, it’s the most important thing.” Instead of being penalized for our stuff getting there slow, typically, they’re like, ‘Oh my gosh,’ as soon as they realize why, they’re like, ‘We get it and thanks for doing that.’ I think it’s definitely a totally different way and way more work the way that we’re doing things. But, luckily, we have really curious customers who that’s important to them. It’s like there’s an education piece every step of the way. We purposely choose slower routes because it has the least footprint. “But it’s because we’re carbon neutral, we offset the carbon. “The fact that we don’t use rush shipping, in the world of Amazon where everyone’s expecting their thing to end up the next day, ours takes like a week to get there,” she said. All of that was an intense education process for McCormick, and it mirrored the kind of education that she had to do with her customers. From there, she had to scale from manufacturing in her living room to finding production and shipping partners that could not only make her very specific products, but do so in a sustainable way that stayed true to Bite’s ultimate mission. After all, she went from planning to live in a van and travel around the country selling her sustainable toothpaste bits to launching a transformative and still-growing company that has taken the internet by storm and has left the big brands shaking in their boots.īite Toothpaste Bits was the company McCormick never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. Lindsay McCormick knows a thing or two about pivoting.
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